When I ‘met’ Erika online I fell in love with her vision to create a brand for her new online retailer . Selling mainly children soft furnishing, such as bedding, cushions, rugs, comforters and bunting. She wanted a brand that would stand out and look aspirational, selling luxury and beautiful products.
We aimed for a clear Scandinavian style with muted pastel colours combined with a whimsical English charm. Erika wanted a logo that would still be “cute” and not cold given the nature of the products sold.Please no cheesy fonts. Targeting parents of young children looking for children’s furnishing and products that you can’t find on the high street.